Press Kit Asset

Founder Bio

Juan Carlos Coello, also known professionally as Juan “Rocky” Coello, is the Founder and Chief Visionary Officer of ROCK DID IT GLOBAL™, a Spirit • Body • Mind transformation ecosystem.

Born in Guayaquil, Ecuador and raised through adversity, Juan built his life through discipline, faith, barbering, entrepreneurship, and leadership. His early success in the barber industry led to national recognition, including a Barbers Only Magazine cover feature and the Most Influential Barber of 2011 award.

Today, Juan leads ROCK DID IT GLOBAL™, Project 5000™, ROCK DID IT University™, Natural Herb Minerals™, and the Cutting Image™ companies with a mission to impact 1,000,000 families worldwide.